This week's theme: go-to-market

One strategy to rule them all

🤔 THE TOP BLOG

SaaS Go To Market Strategy Tips & Examples — Your SaaS go to market strategy should fit on a single page. Contrary to popular belief, it is not a long term, far ranging plan. It is simply how you are going to gain your first $10k or $100k in MRR, depending on your goals. Your 1-page marketing plan should include one strategy for prospects, one for leads, and one for customers.

📰 THE TOP NEWS

Clumio SaaS Continues to Disrupt $10 Billion Market by Redefining Backup for the All Cloud Enterprise — Clumio has implemented a partner-only go-to-market strategy to accelerate Clumio scale and reach. The company has raised a total of $186M in funding and has apidly added new subscribers, including healthcare, higher education and state/local government organizations, most of which are SaaS-first, cloud-first organizations. Additions include: St. Charles Health System, Cal State East Bay, The City of Davenport, Cole, Scott and Kissane (CSK) and Zetron.

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Keep an eye out for more great news and advice next week. We scour the SaaS-specific corners of the internet, so you don’t have to do.

You’re busy. That’s why we’ve selected the best of SaaS: the top blog, the top news, the top advice.

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— Phil Alves and Dayana Mayfield (curators)

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